I believe the intended audience for the first one (John Lewis Christmas Advert 2016 #bustertheboxer) is families. I think this because in the commercial there is a family and the parents bought the trampoline for the daughter. When they go to bed; I believe the animals that start jumping on it represent a family also. Maybe not a traditional family, but still a family. That's what the company means when they say "gifts that everyone will love".
I believe for the second one (What A Creative Advertisement By Mercedes!) is intended for families also. I think this is because typically Mercedes Benz cars are not family cars, but since the police officer drives it, this makes it a safe family car. It makes sense; plus there is a cute little boy with a teddy bear who leaves his house after his parents go to bed to just say "he is lost" and get a free ride in a nice car. I actually give props to the little kid, I would have never been able to think of something like that when I was a kid.
The third add (Budweiser- Eternal Optimism 2012 Super Bowl Add), I believe is intended for the younger generation. The generation that is more likely to want to drink and celebrate mild things. I think it is meant for the younger generation because in the add there is flashing lights and loud music; basically the party scene that you would not see an older person at.
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